Patagonia Filters UI
Redesigned the shopping navigation on patagonia.com.
Product design
Work project
Redesigned the shopping navigation on patagonia.com.
Product design
Work project
2020
/ About
Three months after our site redesign launched, I was tasked with the visual and interaction design for the navigation of our shop.
Three months after our site redesign launched, I was tasked with the visual and interaction design for the navigation of our shop.
New filters are confusing–users prefer the placement on the side. There are some nice things about the new filters but this is overshadowed but the unexpected and inconvenient placement.
/ Loading Icon
/ Desktop States
/ Desktop Hide & Reveal
/ Mobile States
/ Interaction